Your business gets a permanent, across-the-board, universal discount on your online ad spend.
Active Lead Targeting lists are the most relevant targeting lists you can get anywhere, bar none. And because the major ad platforms operate on a relevancy algorithm, meaning you’re rewarded for running ads that are relevant to your chosen audience, you achieve higher CTR, lower CPC — typically 25% to 75% less — and lower cost per lead.

Every real estate transaction starts with research… online. With Active Lead Targeting you control the conversation from beginning to end.

By reaching prospects as soon as they enter the market, which means as soon as they start actively researching their purchase or sale — and being able to do it across any platform or device simultaneously, you achieve “frame control” — the ability to educate and develop a relationship… to help them with their transaction… and define the value and agent selection criteria on your terms.

It gives you the two things you need at the exact point a prospect is ready to tender a “yes” — you are top of mind, meaning they remember who you are; and you have a relationship.

Contracts don’t get signed without those two factors in your favor.

You finally have an effective multi-channel ad-spend attribution tool.

Why that Matters: Our AI is able to analyze every prospect, every ad, every click, every action, and measure it against its initial prediction. In this way it “learns” what it got right, and what it got wrong, and adjusts. It is the ultimate “closed-loop” system that allows you to attribute every client to their source.

We help you fully utilize the most powerful advertising platforms in the world, on your terms. With Active Lead Targeting, you’re not renting data or renting targeting on a CPM basis the way you are forced to now. When you own and control your own data, you aren’t relying on (or paying for) outside targeting from any single powerful supplier like Google or Facebook.