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Active Audience Targeting

Always Know Who's On Your Site and in Your Conversion Funnel

Our Identity Resolution technology gives you full & permanent control over your best prospects and quickest path to profit


Active Lead Targeting represents prospects who are actively pursuing a home purchase or sale, Active Audience Targeting represent prospects who are actively pursuing that transaction and have already identified you as one of their options.

They are prospects who are in your marketing funnel and are your quickest path to profits. And thanks to Identity Resolution, you know exactly who they are.


When we’re able to “match back” your website visitors with the information in our consumer database, we can turn an anonymous prospect into a “flesh and blood” lead by providing that person’s name, email address, mailing address, and phone number. Information that we own and control forever.

This gives us the ability to extend your marketing… to automatically send a postcard to a prospect who’s been to your website, for example. Or reach out via a phone call. All to previously anonymous website visitors.

Active Audience Targeting is another tool that we use to help boost your profits.


When you place our SMART Pixel on your website, we’re able to capture the traffic and match back the identity of your visitors.

We’re also able to capture your visitors’ behaviors pre- and post-click, and use that data as a training sample for your custom targeting algorithm.

This helps us further refine the targeting for you so that it becomes even more accurate.

Why this feature is an advantage:

Your website visitors are no longer anonymous. You can now market to the vast majority of your visitors across multiple channels without requiring them to fill out forms.

What is the result of this advantage:

This gives you the ability to extend your marketing... to automatically send a postcard to a prospect who’s been to your website, for example or reach out via a phone call.

Turn all of your cold outreach off and focus on warm outreach to people who have already visited your site and are probably already considering working with you.

What will you gain from this advantage:

This tool gives you a competitive advantage and helps you increase profits. You will know what your competitors do not. You will get first shot at working with every single new buyer and seller in your market.

With Active Lookalike Matching we use large ad platforms to dramatically expand your audience using your list of Active Leads. Learn More...

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