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Active Leads Targeting

Only Market to Prospects Who Are Actively Looking to Buy or Sell a Home Right Now

Eliminate Wasteful Ad Spend, Increase Lead Flow, Do More Deals

WHAT IT IS

A real-time, permanent, portable, and proprietary list of the 3% of people in your market that are actively pursuing a purchase or sale of property right now. 


Thus allowing you to exclusively market to prospects who are ready to work with you today -- people who are aware that they have to move and are seeking somebody to help them make that move.

WHAT IT DOES

Our technology combines Identity Resolution with behavioral tracking to produce targeting lists that are guaranteed to be populated by real human beings (i.e. not bots) who are exhibiting patterns that match recent client behaviors.

Active Lead Targeting lists are NOT based on demographics. They are based on real-time behaviors such as keyword searches, URL-level navigation, content consumption and campaign response across the biggest real estate and general interest sites in the USA. 
Yes the ones you are thinking of, we track their visitors as well. We can’t mention their names because we have NDAs.


It allows you to eliminate wasteful ad spend because you’re only marketing to the right people who actually want to buy or sell. So you eliminate all of the advertising you’ve been paying for that’s never going to work.
When you do that, you automatically drive down cost per lead and grow your number of leads, contracts, and profits.

HOW WE DO IT

Since these days all sales start online, we track prospects on a people-based level as they navigate the internet.

We accumulate 25 billion pieces of behavioral data every day and then apply machine learning to create conversion profiles for people looking to buy or sell a home.

From these conversion profiles, our algorithms reconstruct paths to transaction — what did buyers do in the days, weeks or months leading up to their home purchase or sale.

Our AI then sorts through and looks for those patterns being repeated across the billions of behavioral data points we collect every day to make a prediction about who is actively looking to buy or sell.

We then use closed-loop analysis to measure our prediction against what actually occurred (click or no click, sale or no sale, etc.). Our machine learning algorithm can then self-adjust in real-time for every individual client to auto-optimize its targeting and conversion profiles, resulting in a prediction engine that improves and becomes more accurate over time.


Why this feature is an advantage:

Because when you’re marketing to the needles, not the haystack, your advertising is vastly more efficient. Forget every door direct mail, cold calling, door knocking, and all that money spent on out door ads that few people see and nobody remembers.


More importantly unlike what you’re doing now online, where the platform you’re using (i.e. Google, Facebook, etc.) owns the data, with Active Lead Targeting, you own the data.

What is the result of this advantage:

This is the technology that allows you to execute your strategy of closing more deals in your market and winning more profits. You own and control the data that represents the driver behind all deals -- the 3% of your market that’s actively looking to buy or sell now.


Because you’re only advertising to the people who matter, you get much higher leverage on your ad spend. And because Active Lead Targeting is based on real-time behavior, you have the first chance to gain “frame control” with a prospect, allowing you to become the only and obvious choice when they choose a realtor. 

What will you gain from this advantage:

A competitive advantage -- lower advertising costs per click and cost per lead -- thus creating more commissions and higher profits.

This is our proprietary Identity graph allowing us to turn your anonymous visitors into sales ready leads that you can follow up with across multiple channels. Learn More...

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