Active Lookalike Matching
Multiply Your Reach by Using Deterministic, Real-time Behavioral Data to Create Super-targeted Lookalike Audiences
Platforms like Facebook and Google have the ability to expand your targeting reach by creating “lookalike” audiences — audiences that “look like” a “seed” audience.
For lookalike audiences to be effective, you must first give the platform a dataset that it can use to find MORE people who match the commonalities you specify.
This is where Active Leads give you an unfair advantage because your Active Leads dataset is the highest quality available, your lookalikes will be as well.
To create an effective lookalike audience, you need to seed the creation of that audience with the proper characteristics for it to be effective. In other words, in order to create a good lookalike audience, these platforms need to know who that audience should look like. That’s just common sense.
Targeting lists provided by Active Lead Targeting are the most accurate “seed” audiences available. Thus, they create the most accurate lookalike audiences, which in turn lead to more relevant ads, higher CTR, lower CPC, and a lower cost per lead.
Lookalike matches expand your targeting reach exponentially. It gives you the ability to take a highly targeted seed audience of only a few hundred people, and find thousands more who share the same behavior patterns.
Because Active Lead Targeting leads are based on real-time BEHAVIORS, not demographics and not probabilistic data but DETERMINISTIC data, the commonalities that the platforms analyze to create the lookalike audience are laser-focused.
For example, when Google or Facebook analyze your Active Lead Targeting list, their algorithms will quickly determine the behaviors those prospects are exhibiting and share (keyword searches, URL-level navigation, social behavior, etc.) center around one thing — they’re actively looking to buy or sell property.
Once this is determined, it’s easy for them to provide even more prospects who are exhibiting those same behaviors.
It’s simple...the better the input (Active Leads), the better the output (Laser-Focused Lookalikes).
Because Facebook and Google run on relevancy algorithms, meaning that you’re rewarded for showing ads that are highly relevant to your target audience, your cost per click and cost per lead will drop. When that happens, your profits go up.
You will be able to leverage the world’s largest advertising platforms, and do it for 25%-75% less than anyone else.