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Frequently Asked Questions

Note on F.A.Q.s

Some of the technology discussed here may be new to you, and you likely have a lot of questions about how it works and how you can apply it to increase your business’s profits.


The best way to fully understand what we do and how it works is to schedule a call with us by clicking here.


But below are answers to a few commonly asked questions.

How are you able to track all this behavior?

We have a network of sensors across billions of URLs that we use to both gather behavioral data and help us identify the person exhibiting those behaviors. Our Super Pixel has been in development for over 7 years. It is one of the most powerful sensors in our arsenal and is also integral to our AI in creating the closed-loop system that supplies the feedback our algorithms need to “learn” from and improve their predictions.

We already have FB/Google dialed in. Why do I need you?

We never ask our clients to stop what they’re doing and only use our targeting. In fact, we encourage you to run campaigns using our targeting against your campaigns that are already working and test it.

Our clients typically see CPC reductions of between 25-75%.

Are your leads “qualified"?

There are phases to any buying cycle. The first phase is researching a problem that needs to be solved. After researching the problem, people move to seeking out solutions. They then start to narrow down those possible solutions. Active Leads are researching a problem. Some have moved farther down the road into researching solutions. We find leads at every stage of that cycle — from people who are just dipping their toe into the market, to those who have moved further along. We use the Active Leads to begin the process of education and developing a relationship with the prospect for you and your company.

How are your leads/targeting lists delivered?

Active Leads Targeting lists are email addresses delivered weekly in sha-256 hash format. This is a standard encryption format widely used in the industry. The lists are ready to upload into all platforms that accept custom audiences.

Can I buy a certain number of leads?

Every market is different. The number of leads in any particular targeting file will vary based on the size of your market, and how many people are actively pursuing a home purchase or sale. We do not sell individual leads or “batches” of leads at this time.

How much does it cost?

That’s a great question that we’re happy to answer once we book a one-on-one strategy session with you, our plans are customized to your specific needs and geography. Click here to schedule a strategy session with us.

Ready to Get Started?

Use the button below to book your free 15 minute ActiveLeads Strategy Session:

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